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Mexico City E-Prix delivers Formula E TV bump in U.S.
Formula E experienced a surge in U.S. viewership at the season-opening Mexico City E-Prix, beating the previous record set at the New York City E-Prix in 2021.
The first round of the 2023-24 season two weeks ago was won by TAG Heuer Porsche’s Pascal Wehrlein, who dominated the race from pole position in front of a sell-out crowd of 40,000 at Autodromo Hermanos Rodriguez.
CBS’s delayed race broadcast was watched by 3.4 million viewers, while new streaming partner Roku featured the race live, as well as highlights, previews, the Formula E Unplugged documentary series, and a new post-race show, Recharge, as part of a dedicated Formula E Zone that was featured on the homepage of the platform.
The rise in U.S. viewers came amid a 57 percent global rise in viewers for Formula E, with the UK also enjoying a substantial rise of 29 percent for what was the first event broadcast by new TV partner TNT Sports and fronted by former Premier League soccer player Jermaine Jenas. China, Canada, Brazil, and Round 1 host nation Mexico all also saw notable audience increases.
Social media impressions also jumped by 205 percent, with an Instagram Reel featuring Porsche driver Antonio Felix da Costa promoting the latest series of Formula E Unplugged gaining 25 million views – a series record.
Dominik Wilde
Dominik often jokes that he was born in the wrong country – a lover of NASCAR and IndyCar, he covered both in a past life as a junior at Autosport in the UK, but he’s spent most of his career to date covering the sliding and flying antics of the U.S.’ interpretation of rallycross. Rather fitting for a man that says he likes “seeing cars do what they’re not supposed to do”, previously worked for a car stunt show, and once even rolled a rally car with Travis Pastrana. He was also comprehensively beaten in a kart race by Sebastien Loeb once, but who hasn’t been?
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