Zak Mauger/Motorsport Images
Monster partnering with McLaren from 2024
McLaren has announced a new multi-year sponsorship agreement with Monster Energy that will see the energy drinks brand's logos featured the helmets, race suits, caps, and drinks bottles of drivers Lando Norris and Oscar Piastri.
The deal follows a longstanding agreement with Mercedes that began during the team's Brawn guise in 2009.
"We are delighted to join forces with the iconic Monster Energy brand from next season onwards,” said McLaren Racing CEO Zak Brown. “Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Monster has been a prominent player in motorsport for the last two decades, with lengthy ties with the likes of Lewis Hamilton, Valentino Rossi, Ken Block, and Petter and Oliver Solberg among its most prominent athlete partnerships. It's also backed numerous other athletes and teams across rallycross, off-road racing, drifting, and NASCAR.
It also previously had multi-year title sponsorship agreements with the NASCAR Cup series and the FIA World Rallycross championship from 2017-19 and 2014-20 respectively.
“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing,” Rodney Sacks, chairman and Co-CEO of the Monster Energy Company. “Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience.
“We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
Dominik Wilde
Dominik often jokes that he was born in the wrong country – a lover of NASCAR and IndyCar, he covered both in a past life as a junior at Autosport in the UK, but he’s spent most of his career to date covering the sliding and flying antics of the U.S.’ interpretation of rallycross. Rather fitting for a man that says he likes “seeing cars do what they’re not supposed to do”, previously worked for a car stunt show, and once even rolled a rally car with Travis Pastrana. He was also comprehensively beaten in a kart race by Sebastien Loeb once, but who hasn’t been?
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