SRO, Pirelli set to extend partnership

SRO Motorsports Group and Pirelli are set to ink a new five-year agreement that will extend its long-running partnership to 2028.

The deal, which is still being finalized, will see Pirelli continue as exclusive tire supplier to all of SRO’s series worldwide, which includes Fanatec GT World Challenge Powered by AWS series in America, Asia, Australia and Europe, the Intercontinental GT Challenge, GT4 and GT2 series, British GT and TC America.

“It is a source of great satisfaction for us to continue to provide such exciting and increasingly popular championships,” said Mario Isola, Pirelli Motorsport director. “In these years of collaboration with SRO, we have supported the evolution of cars and race formats around the world, and we will reinforce this commitment over the next five years, confirming the spirit that has always distinguished us and associated us with the organizer: a strong focus on customer and fan satisfaction.”

Pirelli and SRO’s partnership dates back to 2013, with the Italian brand supplying tires for full grids at hundreds of races organized by the company each year since then. It supplies the same P Zero DHF for all of SRO’s GT3 categories -- including for SRO’s flagship event, the CrowdStrike 24 Hours of Spa, which goes through more than 15,000 tires with each running -- as well as the standalone GT4 series and the GT2 category for gentleman drivers. Pirelli has set up local teams of technicians and engineers in each continent to support each category.

“Success in motor racing requires the very best partners and, in Pirelli, we have exactly that,” said Stephane Ratel, SRO Motorsports Group founder and CEO. “For the past decade they have provided a world-class product to our teams, while also adding considerable commercial and technical support to our series and one-off events around the globe. It was natural, therefore, that we should extend our cooperation by a further five years.”