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The Racing Writer's Podcast: Ally's Andrea Brimmer on NASCAR sponsorship
Andrea Brimmer is the chief marketing and public relations officer at Ally and she joins The Racing Writer’s Podcast to take us inside NASCAR sponsorship.
*Brimmer looks back on the ’21 season for the No. 48 Hendrick Motorsports team
*Branding around the driver and not having the driver adjust to the sponsor’s brand
*Brimmer’s history in the automobile world
*Where her passion comes from and understanding athletes and competitiveness
*How sports have helped her today
*What it was like for Ally to first come into NASCAR
*How Ally looks at return on investment
*What’s been learned in Ally’s first few years in the sport
*Its role in diversity and inclusion
*Being disruptive
*Utilizing more space on the Next Gen car for sponsor placement
Kelly Crandall
Kelly has been on the NASCAR beat full-time since 2013, and joined RACER as chief NASCAR writer in 2017. Her work has also appeared in NASCAR.com, the NASCAR Illustrated magazine, and NBC Sports. A corporate communications graduate from Central Penn College, Crandall is a two-time George Cunningham Writer of the Year recipient from the National Motorsports Press Association.
Read Kelly Crandall's articles
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