IMS offers exclusive digital content leading to Indy 500
The Indianapolis Motor Speedway and IndyCar are opening up their archives to make digital content and exclusive interviews available to fans leading up to the 105th Running of the Indianapolis 500 on Sunday, May 30.
IMS has launched an immersive, in-depth content series chronicling the most iconic anniversaries and milestones of 2021 around “Where Tradition Never Stops,” a content theme that celebrates the Indianapolis 500, GMR Grand Prix and all other Month of May events.
The first story honors one of the most recognizable traditions in Indy 500 history: the Borg-Warner Trophy, which celebrates its 85th anniversary in 2021. Each week leading up to the Month of May, IMS will release a new story surrounding some of the greatest moments, traditions and heroes in sports. Subjects include the trail-blazing tales of Willy T. Ribbs and Janet Guthrie, the origins of the Indy 500’s most fabled traditions, the memories of beloved “500” heroes A.J. Foyt, Al Unser and Rick Mears, and more.
IMS.com/Tradition
to preview the full series and read the first installment, as well as to check back weekly as more content is unlocked and great stories are told. The rich, multimedia experience is optimized for viewing on mobile devices, such as phones and tablets, and browsers.
“The Indianapolis Motor Speedway has one of the richest histories in all of sports, and race fans are in for a memorable 100 days as we relive the moments that have made IMS the place ‘Where Tradition Never Stops,’” IMS President Doug Boles said. “Digital innovation is a top priority to make sure our fans stay connected to IMS. We are proud to share our heritage and tradition with race fans in Indianapolis and across the globe by offering them more digital content than ever.”
This is just one of several opportunities for race fans to experience never-before-heard stories of the Indy 500 and the NTT IndyCar Series, as well as to participate in the celebration.
here
.“Behind the Bricks” can be seen exclusively on the IMS YouTube channel.
IMS also will provide race fans with audio-only storytelling for the first time. Podcasts to come will include “Behind the Bricks Extra,” which will give race fans full, unedited interviews between Boles and his guests. This podcast and more can be found on all major podcasting platforms.
These interviews, as well as “Classic Rewinds” and more, can be found on IndyCar’s YouTube channel
.IMS and IndyCar will continue to provide fans with even more exclusive content leading up to the NTT IndyCar Series season opener Sunday, April 18 at Barber Motorsports Park and the Indianapolis 500 on Sunday, May 30.
RACER Staff
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