The Indianapolis Motor Speedway and IndyCar are opening up their archives to make digital content and exclusive interviews available to fans leading up to the 105th Running of the Indianapolis 500 on Sunday, May 30.
IMS has launched an immersive, in-depth content series chronicling the most iconic anniversaries and milestones of 2021 around “Where Tradition Never Stops,” a content theme that celebrates the Indianapolis 500, GMR Grand Prix and all other Month of May events.
The first story honors one of the most recognizable traditions in Indy 500 history: the Borg-Warner Trophy, which celebrates its 85th anniversary in 2021. Each week leading up to the Month of May, IMS will release a new story surrounding some of the greatest moments, traditions and heroes in sports. Subjects include the trail-blazing tales of Willy T. Ribbs and Janet Guthrie, the origins of the Indy 500’s most fabled traditions, the memories of beloved “500” heroes A.J. Foyt, Al Unser and Rick Mears, and more.
Fans are encouraged to visit IMS.com/Tradition to preview the full series and read the first installment, as well as to check back weekly as more content is unlocked and great stories are told. The rich, multimedia experience is optimized for viewing on mobile devices, such as phones and tablets, and browsers.
“The Indianapolis Motor Speedway has one of the richest histories in all of sports, and race fans are in for a memorable 100 days as we relive the moments that have made IMS the place ‘Where Tradition Never Stops,’” IMS President Doug Boles said. “Digital innovation is a top priority to make sure our fans stay connected to IMS. We are proud to share our heritage and tradition with race fans in Indianapolis and across the globe by offering them more digital content than ever.”
This is just one of several opportunities for race fans to experience never-before-heard stories of the Indy 500 and the NTT IndyCar Series, as well as to participate in the celebration.
“Welcome Race Fans,” IMS’ collaboration with the Arts Council of Indianapolis to incorporate Indiana artists and original artwork into the Indy 500, is going digital. Welcome Race Fans 2021 will consist of five artists creating a Welcome Race Fans GIF. These GIFs will be featured on IMS social channels, web properties and onsite digital locations during the Month of May and around the city of Indianapolis. Interested artists can apply here.
Additionally, IMS will continue its new web series “Behind the Bricks,” hosted by Boles, that provides race fans with insider access through interviews with IndyCar and IMS drivers, as well as off-track personalities that have helped make the Indy 500 “The Greatest Spectacle in Racing.” Featured guests thus far have included Donald Davidson, Takuma Sato, Bob Jenkins and others. “Behind the Bricks” can be seen exclusively on the IMS YouTube channel.
IMS also will provide race fans with audio-only storytelling for the first time. Podcasts to come will include “Behind the Bricks Extra,” which will give race fans full, unedited interviews between Boles and his guests. This podcast and more can be found on all major podcasting platforms.
The NTT IndyCar Series also will continue to build upon its “Where Are They Now?” series that offers race fans a chance to catch up with their favorite former IndyCar athletes and personalities. Drivers already featured include Ribbs, George Mack and Jim Logan. These interviews, as well as “Classic Rewinds” and more, can be found on IndyCar’s YouTube channel.
IMS and IndyCar will continue to provide fans with even more exclusive content leading up to the NTT IndyCar Series season opener Sunday, April 18 at Barber Motorsports Park and the Indianapolis 500 on Sunday, May 30.