Alpine reveals temporary livery as part of brand launch
Alpine has unveiled a temporary winter livery for its Formula 1 team as part of a wider brand launch by Renault.
What was the Renault F1 team will become Alpine this year, at the same time the wider company is looking to put significant investment and resource behind the sports car brand in order to lead innovation. On Thursday, Renault revealed its overall plans for the future of the company -- including a 100% electric offering that will call upon its F1 technology -- and with it released a temporary livery that features the red, white and blue of Alpine on a largely black car.
https://twitter.com/AlpineF1Team/status/1349644390856273922
"Giving a powerful and specific identity to Formula 1, but also to the entire Alpine motorsport program, is an evidence and an opportunity,” Alpine design director Antony Villain said. “With motorsport at the heart of our process, the graphic identity is key.
“The livery presented today is the first evocation of the Alpine F1 team’s new identity. Some of the structural graphic elements will remain on the racing livery while others will change. The 'oversized' Alpine emblem in a tricolor graphics system is the first clear-cut symbol of the brand's identity in motorsport. The blue, white and red refer to the colors of the French and British flags, which is very important to us. Numerous variations on all the motorsport assets are still to come.”
The Alpine brand was supposed to be headed up by Cyril Abiteboul but the Frenchman’s departure from Renault was announced at the start of this week, with Laurent Rossi being named as CEO.
“The new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business,” Rossi said. “The craftsmanship from our plant in Dieppe, the engineering mastery from our Formula 1 and Renault Sport teams will shine through our tech-infused, 100% electric line-up, taking the beautiful Alpine name to the future. We’ll be on the tracks and on the roads, authentic and high-tech, disruptive and passionate.”
Alpine plans to launch its full race livery before pre-season testing, which takes place in Bahrain in March ahead of the season opener at the same venue on March 28.
Chris Medland
While studying Sports Journalism at the University of Central Lancashire, Chris managed to talk his way into working at the British Grand Prix in 2008 and was retained for three years before joining ESPN F1 as Assistant Editor. After three further years at ESPN, a spell as F1 Editor at Crash Media Group was followed by the major task of launching F1i.com’s English-language website and running it as Editor. Present at every race since the start of 2014, he has continued building his freelance portfolio, working with international titles. As well as writing for RACER, his broadcast work includes television appearances on F1 TV and as a presenter and reporter on North America's live radio coverage on SiriusXM.
Read Chris Medland's articles
Latest News
Comments
Comments are disabled until you accept Social Networking Cookies. Update cookie preferences
If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.