Artful Design

Artful Design

Mazda Motorsports

Artful Design


As Mazda completes its metamorphosis into a premium brand, the hallmarks of the brand become ever more visible. Mazda’s unique and powerful design philosophy has become a clear differentiator in its products, its retail spaces, its collateral material and its motorsports expression.

Mazda’s design philosophy, known as KODO design, is based on the principal of using reflected light to portray movement and dynamism. The latest generation of Mazda production cars, highlighted by the beautiful new Mazda CX30, embody that design philosophy both internally and externally. The Mazda3 in both the five-door hatch and four-door sedan versions are stunning cars and bring that KODO design dynamism to life in a striking way. The use of reflected light and unique colors such as Soul Red Crystal and Polymetal Grey work to set those cars apart in any setting.

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