Williams has signed a new title partnership deal with telecommunications company ROKiT and unveiled a new livery at its headquarters in Grove, England.
The previous title sponsorship with Martini resulted in an iconic white, red and blue livery since 2014, but that deal came to an end after the final race of last season. Williams has now signed a replacement title sponsor, resulting in the change of team name to ROKiT Williams Racing.
The deal was announced during an event at the team’s factory — attended by this year’s new driver line-up of Robert Kubica and George Russell — and is described as a multi-year agreement.
“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond,” deputy team principal Claire Williams said. “We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best — the perfect platform from which to start a partnership.
“ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavors and so I can’t wait to get started.”
Jonathan Kendrick, chairman of ROK Brands, says Formula 1 provides the opportunity for the new company to increase global awareness and sees areas where ROKiT technology can be used in the sport itself.
“With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation,” Kendrick said. “Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula 1 even more accessible for all.
“Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”