Michael Kertscher has taken the reins from longtime Road America boss George Bruggenthies.
Kertscher, who has worked alongside Bruggenthies since joining the Wisconsin-based circuit in 2007, was promoted from VP of Business Development to President and General Manager, a role Bruggenthies held for more than two decades. Bruggenthies will continue in a new advisory role with Road America, focusing on facility development and sponsor relations.
“Mike has worked tirelessly to become one of the top professionals in our industry,” Bruggenthies said, “His contributions extend well beyond directing our programs and business development units. His vision, perspective and work ethic have allowed him to earn a senior leadership position as part of an overall leadership team that has us well positioned for the future.”
Highly regarded inside the Elkhart Lake organization, Kertscher was being groomed to succeed his mentor.
“I am honored and humbled to accept this new role and build upon the momentum this exceptional group of people have established,” Kertscher said. “Road America is a revered facility and through George’s leadership it has grown and evolved into the premiere road course in North America. Our staff has tremendous passion for enhancing the fan experience and we will continue fueling that passion while showcasing incredible events and experiences at America’s National Park of Speed.”
Kertscher’s first season leading Road America will include visits from IndyCar, IMSA, and NASCAR, along with significant vintage racing events and amateur races around the 4.0-mile road course.