Formula 1 has launched a new post-race live show that will broadcast via Twitter.
Hosted by former NBC Sports pit reporter and RACER columnist Will Buxton with other F1 luminaries set to join him as co-hosts, the F1 Live Show will make its debut to followers of the official @f1 Twitter account after the Spanish Grand Prix, with another nine rounds to follow.
The show will go to air following the podium ceremony, and will feature Buxton interviewing drivers, team principals and engineers, and post-race analysis using real-time race playback. Buxton will continue to contribute to Formula1.com and present across the Formula 1 international TV feed and digital platforms.
The partnership with Twitter goes beyond Twitter’s exclusive license for the F1 Live Show. Additionally, for all Grands Prix going forward, post-race highlights will be distributed via Twitter video clips, providing fans with a vast array of on-track highlights, and advertisers an opportunity to reach a dedicated F1 fanbase at scale.
Premium video content has been a key focus for Twitter since 2016, with the platform investing heavily in original live sports programming across NFL, NBA, MLB, esports and others. Twitter live shows and official highlight clips offer new opportunities to engage audiences by bringing content and conversation together on a single screen.
“It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport,” said 2016 world champion Nico Rosberg, who will appear on the show as a panelist.
“I was delighted to join this program when F1 asked me to participate. I love F1 and I believe that we can grow the sport through digital engagement. The Twitter live show is a terrific step forward.”
Frank Arthofer, Director of Digital and New Business, Formula 1 said:
“We are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter. Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”