Monterey County to vote on WeatherTech naming for Laguna Seca

Monterey County to vote on WeatherTech naming for Laguna Seca

Industry

Monterey County to vote on WeatherTech naming for Laguna Seca

Monterey County’s board of supervisors will meet on Tuesday to vote on a proposal by WeatherTech to take over the naming rights for the Laguna Seca road course. The proposal, according to the Monterey Herald, would bring in $5 million over a five-year contract. The current naming rights with auto manufacturer Mazda is set to end on April 1.

The David MacNeil-owned WeatherTech company has become a giant in the automotive aftermarket business, and with its title sponsorship of IMSA’s premier sports car championship, lending its name to one of America’s most famous circuits would grow the brand’s recognition in motor racing.

Of note with the possible alliance between Monterey County and WeatherTech is the interest being expressed behind the scenes to bring Indy car racing back to the Monterey Peninsula. Under the former Champ Car name, open-wheel racing’s rich history at Laguna Seca came to an end in 2004; the Verizon IndyCar Series held its first race a few hours north at Sonoma Raceway in 2005, where it remains today.

With the slim possibility of hosting two IndyCar races in the same region, Monterey County’s desire to host the series would likely require a change in relationship with the Sonoma circuit.

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