aFe POWER returns as PWC official sponsor

aFe POWER returns as PWC official sponsor

SRO America

aFe POWER returns as PWC official sponsor


aFe POWER, manufacturing leader in cold air intake systems and performance air filters, has renewed its series partnership with the Pirelli World Challenge for the 2018 10-weekend road racing campaign. aFe POWER has been the official Intake and Air Filter partner with PWC for many years and continues its popular alliance with North America’s leading GT Production-based motorsports series.

Advanced FLOW Engineering (aFe POWER) has worked closely with the Pirelli World Challenge to develop a fan-related promotional programs throughout the PWC trail including events at famed road racing circuits such as Circuit of The Americas (COTA), VIRginia International Raceway, Lime Rock Park, Road America and Watkins Glen International.

aFe POWER also designs and manufactures fluid filters, exhaust systems, intake manifolds, intercoolers, turbochargers, programmers, suspension components, differential covers, diesel fuel systems, transmission pans and throttle body spacers for most popular car and truck applications including diesel trucks. aFe POWER logo is featured on each PWC racing vehicle throughout the 2018 season.

aFe POWER was founded in 1999 and is headquartered in Corona, Calif., with facilities in Corona, Riverside and Ontario Calif. and Indianapolis, Ind. totaling over 200,000 square feet for manufacturing, Research & Development and warehouse distribution. The aFe product line includes over 2,500 applications, which are designed developed and manufactured at its headquarters.

For 2018, aFe POWER has developed a variety of promotions and event offers through the 2018 Pirelli World Challenge series with ticket giveaways, racing fan videos and PWC driver events. aFe POWER has three social media outlets to help with the 2018 PWC fan activities including Twitter (@afepower), Instagram (#afepower) and Facebook (aFe POWER). In addition, the company’s hashtag #afepower.

“We enjoyed our company’s relationship with the Pirelli World Challenge in 2016 and 2017,” said Mike Santa Cruz, Marketing Manager for Advanced FLOW Engineering (aFe POWER). “We have planned a number of different promotions this year at the PWC events including giving away tickets and paddock passes at each race weekend with a dedicated landing page on We know the fans will have a great time with the Pirelli World Challenge and aFe POWER. Watch our social media avenues for the upcoming announcements and fan events.”

The Pirelli World Challenge enters its 29th consecutive season competing on many of North America’s most prestigious road circuits with seven separate classes from the likes of GT3 sports cars such as Porsche, Ferrari, Mercedes, Corvette, Audi and Aston Martin as well as new, exciting TCR division with cars like Audi, Hyundai, Honda, Volkswagen and Alfa Romeo

In 2018, ten racing weeks are on the Pirelli World Challenge schedule beginning on March 9-11 in the streets of St. Petersburg.

“We are very pleased with the return of Advanced FLOW Engineering (aFe POWER) as an official sponsor,” said Greg Gill, president and CEO of WC Vision, producers of the Pirelli World Challenge. “aFe POWER has a tremendous reputation in the automobile and truck aftermarket segment and has proven to be a leader with its superb products. It’s fun to have a company participate in a variety of race weekend promotions with PWC.”

Among the in-house capabilities provided by aFe POWER included manufacturing of air filters, air intake systems, exhaust systems, headers, intercoolers, and feature CNC machining, CAD design, TIG-welding, 3D printing, 3D scanning, fabrication, dyno testing, mandrel tube bending, flow and filtration testing, assembly, kitting, warehousing and more.