SCCA hires new region development director

SCCA hires new region development director

SCCA / SportsCar Magazine

SCCA hires new region development director


SCCA has hired Chris Robbins as the new Director of Region Development. Robbins will now lead both the Region Development and Member Services departments.

In his new role, Robbins will focus on helping SCCA regions grow by developing and deploying an effective mix of membership acquisition, membership service and training, and program creation as part of an overall development plan for regions. He will work closely with staff, regional leadership and member services to provide regions with effective growth strategies.

Robbins worked at Southwest Airlines for more than two decades. From 2011 until his retirement in 2017, he served as a Customer Service Senior Manager, as well as a Curriculum Development Senior Manager and Senior Program Lead at Southwest Airlines University. He was part of the original leadership team focused on centralizing training for Southwest Airlines, provided leadership for a team of curriculum designers and developers, and managed customer service/hospitality training for over 54,000 employees. Additionally, Robbins has been a guest speaker at several SCCA National Conventions.

“The SCCA has been part of my life since childhood, attending SCCA events in Ponca City and Salina with my dad,” Robbins said. “It’s now an honor to join the staff of one of the most recognized brands in motorsports to actively engage Region Leadership, Members, Staff and Stakeholders in service of growing SCCA participation and membership.”

Joining the SCCA in 2007, Robbins is a member of the Texas Region and served from 2012 to 2014 as the Region’s Membership Chair where he produced a quarterly newsletter, fielded questions about SCCA membership and Texas Region activities, and acted as Region ambassador at autocross, road racing and car show events. He is an active autocrosser who also participates in Club Trials.

Michael Cobb, SCCA’s President and CEO, said, “Chris is a great addition to the SCCA team as we work to accomplish our Mission of fueling a safe, fun and exciting motorsports experience for auto enthusiasts. His professional ‘tool box’ and leadership experience of over 20 years at Southwest Airlines certainly provides him with a unique set of skills which can be fully leveraged in support of serving our Members and those that serve our Members.”

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