The International Motor Sports Association (IMSA) today announced that Eric Albrecht has been named Director, Business Development. In his new position, Albrecht will be responsible for prospecting, researching, closing and contracting sponsorships with new partners.
“I am pleased that Eric has joined the IMSA family,” said IMSA Vice President, Marketing David Pettit. “Eric brings vast experience and knowledge of the sports marketing landscape to this position. Our series is moving forward with a great deal of energy and his addition will enable us to take advantage of the many unique opportunities that are sure to present themselves to us.”
Albrecht comes to IMSA from the National Kidney Foundation, where he served as the Vice President of Events Development and Sports Marketing for the last seven years. He was responsible for the oversight of the foundation’s Konica Minolta Golf Classic series which included 10 national sponsors, 30 events across the United States, their staff, committees and Pebble Beach partnership.
Before that, he served for 12 years at the Ladies Professional Golf Association (LPGA) as their Vice President of Marketing, where he held progressive responsibility for many facets of the strategic marketing, corporate partnerships, tournament marketing and key client relationships – touching nearly every aspect of its business.
During his time at the LPGA, Albrecht and his team developed sponsor-specific integrated marketing platforms for corporate partners – implemented in conjunction with sponsor’s agencies, LPGA tournaments, players/agents, television and new media partners, and other LPGA business units.
Under his direction, the LPGA earned the Sports Business Journal’s No. 1 ranking among all major U.S. sports properties, including NFL, PGA Tour, MLB, NBA, etc., in several key sponsorship satisfaction categories.