NASCAR to offer in-car live streams on Twitter during playoffs

For the first time, NASCAR will live stream an in-car camera on Twitter for all 10 Monster Energy NASCAR Cup Series playoffs races.

Beginning with the first race of this year's playoffs at Chicagoland Speedway, fans can access the live streams via NASCAR's official Twitter handle, @NASCAR, and NASCAR.twitter.com. The full race broadcast can be seen Sunday, September 17 at 3 p.m. ET on NBCSN, NBCSports.com and the NBC Sports app.

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On the same screen of the live stream, fans will find a real-time curated Twitter timeline.

"Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level," said Steve Phelps, NASCAR's executive vice president and chief global sales and marketing officer. "To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app."

The live stream will be accessible for free for logged-in and logged-out users. Real-time race highlights will also be available on @NASCAR.

"NASCAR continues to innovate on Twitter, a place where their passionate fans discuss what's happening before, during and after every race," Twitter COO Anthony Noto said. "Our new collaboration will offer NASCAR fans a unique live stream perspective for the 2017 playoffs alongside the real-time Twitter conversation."

Leading up to the first playoffs race, NASCAR will debut individual Twitter emojis and hashtags for all 16 Monster Energy NASCAR Cup Series Playoffs drivers, available to Twitter users until each driver is eliminated from championship contention.