Advertisement
Advertisement
TV Ratings: NASCAR fouled by NCAAs
By alley - Mar 21, 2017, 1:28 PM ET

TV Ratings: NASCAR fouled by NCAAs

For the first time, the Monster Energy NASCAR Cup Series race at Phoenix went head-to-head with the NCAA Tournament, which is currently seeing the highest average viewership through the first weekend since the current format began in 1991, according to Sports Media Watch.

As a result, Fox earned a 3.0 overnight/5.4 million viewers for the Camping World 500, down from the 3.6 it drew a year ago when race was held a week earlier and before the tournament,

according to SportsBusiness Daily

. That's a 17 percent drop from last year and 21 percent fall from 2015. According to Sports Media Watch, it's the lowest overnight in the 12-year history of the race; the previous low was a 3.3 in 2009 when it was still a Saturday night race.

Bad news continues as SMW reports Sunday's race as tying the fourth-lowest overnight for NASCAR on Fox since 2001. Last week's ratings from Las Vegas were unavailable after Nielsen suffered a catastrophic outage the week before. But the MENCS race was the highest-viewed non-tournament-related event, followed by the PGA Arnold Palmer Invitational, which drew a 1.5.

The Xfinity Series race on Fox drew a 1.21 rating/1.85 million viewers on Saturday afternoon, likely impacted by Wisconsin's 65-62 upset win over No. 1 overall seed Villanova in the same broadcast window.

Monster Energy Supercross on Fox drew a 0.50 rating/813,000 viewers – and the Indy Star reports Saturday's crowd at Lucas Oil Stadium totaled more than 60,000 people.

The NHRA Amalie Oil Gatornationals from Gainesville drew an 0.29/439,000 on FS1, down from a 0.35 rating/514,000 viewers in 2016.

Ratings figures for the IMSA WeatherTech SportsCar Championship at Sebring were unavailable, but the peak audience was given as 148,000 viewers on FS1.

Comments

Comments are disabled until you accept Social Networking Cookies. Update cookie preferences

If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.