LM24: New look for ESM at Le Mans

Tequila Patrón ESM will return to the 24 Hours of Le Mans next month with a new look. Paul Mitchell Systems will join Tequila Patrón ESM as the primary sponsor of the legendary race, boasting a striking black and white livery on the pair of P2 Ligiers.

"We are so excited that Paul Mitchell has finally arrived to Le Mans racing," said Paul Mitchell CEO John Paul DeJoria. "Our world distributors are looking forward to the race, and all of us thank our family, Patrón Spirits, for making this possible. This Tequila Patrón ESM team won both Sebring and Daytona. Look out France, here we come!"

DeJoria also co-owns the Patrón Spirits Company with president, CEO and team driver Ed Brown.

"We're so excited to return to Le Mans," said Brown. "The only downside is French law prohibits us from running the black and green livery with our Tequila Patrón branding, but we are so fortunate to have Paul Mitchell as our primary sponsor for this race! It's nice to be able to keep it in the family, and join forces to try and win the biggest endurance race in the world."

"Everyone at Tequila Patrón ESM welcomes Paul Mitchell to our team and the largest Motorsports event in the world, the 24 Hours of Le Mans," said team owner Scott Sharp. "We are excited to showcase this incredible brand to the millions of fans that will be watching us go for the top step of the podium!"

The driver lineups for the P2 cars will remain the same with Brown, Sharp and Johannes van Overbeek in the No. 30, and Chris Cumming, Ryan Dalziel and Pipo Derani in the No. 31. The team currently sits third in the LMP2 class championship, just four points away from the top position. The drivers of the No. 31 Tequila Patrón Ligier sit third in the LMP2 driver championship, one point shy of the class leaders.

Source: Tequila Patrón ESM