NASCAR: GoDaddy announces it won't return as Danica Patrick's sponsor in 2016

GoDaddy announced Wednesday that it will not renew its primary sponsorship with the Stewart-Haas Racing No. 10 NASCAR Sprint Cup Chevrolet driven by Danica Patrick, although the web services company said it is negotiating to keep Patrick as a GoDaddy spokeswoman under a personal services agreement.

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said GoDaddy Chief Marketing Officer Phil Bienert. "We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners. ... The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

Patrick has two top-10 finishes to date this season, with a best finish of seventh at Martinsville.

"GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together," Patrick said. "It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S. I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my racecar next year."