IMSA Radio set for launch

Radio Show Limited, in partnership with IMSA, opens a new chapter in coverage of North American Sports Car racing on Thursday with the launch of IMSA Radio.

The bespoke service is dedicated to the IMSA calendar of events and will offer more live coverage than ever before. “It’s not just more hours of live coverage,” says IMSA Vice President, Marketing, David Pettit. “The service will feature racing from across IMSA-sanctioned series.”

The intiative marks a return to North American racing coverage for Radio Show Limited. “RSL are unique in being able to offer a respected production along with a broadcast outlet with an established audience for this content. Obviously there are tremendous advantages in having IMSA Radio promoted alongside WEC and the other globally recognized events that RSL already cover,” Pettit added.

Greg Creamer, Jeremy Shaw and John Hindhaugh have been announced as the mainstays of the broadcast for the 2015 season. However with the extended role of the service and the first two events being 24 and 12 hours, there will be additions to the team, as Radio Show Limited Managing Director Eve Hewitt explains.

“We have a year-round commitment to the sport and so we can call on experienced sports car talent. Joe Bradley, Jonny Palmer and Paul Truswell called the Dubai 24 Hours for our global TV and Radio broadcast earlier this month. Shea Adam is another RSL regular and most recently was part of the team at the 2015 ROAR for us. In addition we will have expert analysis from Dailysportcar.com Editor Graham Goodwin and Marshall Pruett from RACER.com.”

While the centerpiece of the weekend is the full live coverage of the Rolex 24 at Daytona, other track action will not be neglected.

“Every session of the TUDOR United SportsCar Championship will be covered live,” said presenter John Hindhaugh, “plus we will cover the Continental Tire SportsCar Challenge starting with the Thursday practice sessions and the races for the other single-make and development series."

All the audio content will be presented live, free to air, without commercial interruption and without geographic restriction at www.IMSA.com and simulcast via the IMSA Radio tab at www.radiolemans.com, where the audio archive will be available.

IMSA Radio goes live on Thursday Jan. 22 but there will be an event preview in a special edition of Midweek Motorsport, Radio Show Limited’s weekly magazine show, broadcast live from Daytona on Wednesday at 3 p.m. ET on www.radiolemans.com.