The Home Depot is set to end its long-time sponsorship program in NASCAR when its current contract with Joe Gibbs Racing expires at the end of this season, according to a report by Sports Business Daily, which cites sources as saying that JGR is in talks with Dollar General about replacing Home Depot’s backing. Dollar General currently is the title sponsor of Matt Kenseth’s No. 20 Camry for most Sprint Cup races, with Home Depot’s Husky brand appearing on the car in other events.
Home Depot and JGR both declined to comment on the report.
The home-improvement giant first entered into NASCAR in 1999 through a multi-year deal with JGR and driver Tony Stewart. It sponsored Joey Logano from 2009-’12 and then a partial schedule with Kenseth the last two seasons.