Electronic cigarettes expanded their footprint in IndyCar racing Tuesday with the announcement that Mistic E-Cigs will serve as the co-primary sponsor of the No. 11 entry fielded by KVSH Racing for its new driver Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons. KVSH also unveiled the livery of the “Mistic Machine” which will campaign seven race weekends in 2014.
“Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans,” said John Wiesehan Jr., Mistic CEO “As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team’s new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes.”
As part of the sponsorship, Mistic E-Cigs will be available at most IndyCar tracks next year, while the company also plans to promote visuals of the Mistic car in Circle K stores throughout the country where Mistic E-Cigs will be available for purchase.
“I am very excited to be representing Mistic E-Cigs as I enter a new chapter of my career with KVSH Racing,” Bourdais said. “Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking.”
KVSH Racing partner James “Sulli” Sullivan added, “We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community. After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”