McLaren executive director Zak Brown has explained why the team is unlikely to have a title sponsor in 2018, with a focus on strengthening his own company's brand.Vodafone was McLaren's last title sponsor, with that partnership coming to an end in 2013. In the following years, then-team boss Ron Dennis...

Incoming McLaren executive director Zak Brown has targeted landing a title sponsor for the 2018 Formula 1 season, accepting that it is likely too late to do so for next year.McLaren has been without a title sponsor since its Vodafone deal concluded at the end of 2013. Brown, who starts...

Sir Martin Sorrell is a name likely unknown even to the most passionate Formula 1 fan, yet the 71-year-old is a highly influential member of the F1 board alongside Bernie Ecclestone and Donald Mackenzie.Sorrell may be below the radar to many, but given his list of accomplishments in the business...

Virtual reality has been tipped by Formula 1 board member Sir Martin Sorrell to transform coverage of the championship and provide a potential added revenue stream.Williams has experimented with the technology this year, developing VR short films using cameras bolted onto its F1 cars that provide a 360-degree experience of...

Ron Dennis has conceded to a dispute with TAG Heuer CEO Jean-Claude Biver that resulted in the company jumping ship from McLaren to Red Bull.A 30-year partnership between McLaren and the luxury watchmaker recently came to an end, adding to the losses of title sponsor Vodafone at the end of...

TAG Heuer is to bring to an end its 30-year association with McLaren come the end of the current Formula 1 season and switch to rival Red Bull.The brand has featured on the team's cars since the MP4/4 of 1985 after former TAG Heuer CEO Mansour Ojjeh initially became involved...

Honda says it will not hire outside help to improve its Formula 1 fortunes, as McLaren has admitted it is feeling financial pain from its current barren run of results.McLaren and Honda have scored just three points in nine races since reviving the partnership that won multiple F1 world championships...

Related StoriesMcLaren chairman Ron Dennis says he would rather be without a title sponsor than undersell the space on his team's Formula 1 car.The McLaren team has been without a title partner since its Vodafone deal ended in 2013, despite having famously declared that one would be revealed on Dec....

Jenson Button - 4th: "For Checo, myself and the whole Vodafone McLaren Mercedes team, today was an incredible day."I'm pleased to have finished fourth: it's almost the podium position that I came here aiming for. We really needed today's result."The 2013 season hasn't been an easy one - it's been...

McLaren is unlikely to announce the new title sponsor of its F1 team for 2014 on Dec. 2, as originally planned.In March, the team confirmed its sponsorship deal with mobile phone company Vodafone would not continue beyond the end of 2013. A team statement said that an announcement was planned...