The impact of hosting a Formula 1 race has been “eye-opening” for Las Vegas after huge interest in the newest race on the calendar.Last year brought the first Las Vegas Grand Prix to be held on the Strip. The event receiving significant attention, in part due to F1’s involvement as...

No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the consequences of the unfolding economic debacle. That doesn’t necessarily spell doom for sports, non-profits, the arts and any other organization reliant on the $67 billion (pre-COVID-19) sponsorship industry. It simply puts...

The International Motor Sports Association (IMSA) today announced that Eric Albrecht has been named Director, Business Development. In his new position, Albrecht will be responsible for prospecting, researching, closing and contracting sponsorships with new partners."I am pleased that Eric has joined the IMSA family," said IMSA Vice President, Marketing David...

Force India deputy team principal Bob Fernley is hoping new owner Liberty Media will create growth in Formula 1, as he took a final potshot at CVC.American media, communications and entertainments giant Liberty completed the initial phase of becoming F1's majority shareholder on Wednesday, with the $8 billion deal to...

The Spanish-based Alesport Group, which owns Formula V8 3.5 promoter RPM, has been acquired by Dentsu Aegis, a network of nine global brands with headquarters in London.Alesport was founded by Jaime Alguersuari Sr, father of former Toro Rosso Formula 1 driver Jaime Alguersuari, in 1975. Alguersuari Sr will remain president...

John Lopes and Starke Taylor – former owners of Andretti Sports Marketing along with Michael Andretti – have announced the formation of a new Indianapolis-based sports marketing group, along with a new partner.According to its release, LST Marketing will offer creative services, automotive retail marketing, sponsorship activation and hospitality management...

Formula 1 should not be chasing a younger generation of fans as they are the wrong target for the sport's sponsors, claims F1 chief executive Bernie Ecclestone.After a year when F1 has been asking itself why television audiences are in decline, Ecclestone has suggested that a push to embrace a...

It may have started out as a bit of fun, but James Hinchcliffe's signature "Hinchtown Hammer Down" micro-brew is becoming a business success story for Indianapolis-based Flat 12 Bierwerks. The Indianapolis Business Journal reports that the beer is now one of the brewery's top sellers and is one of Flat...