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IMSA: Digital engagement grows with content enhancements

By alley - May 30, 2014, 2:34 PM ET

Through its evolving digital platform, IMSA continues to offer additional ways to follow on-track action from its premier TUDOR United SportsCar Championship.The fans have responded, as the IMSA.com website recently reached 1 million unique visitors and 10 million page views since Jan. 1. On average, fans are spending 18 minutes...

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