For almost 60 years, IMSA has been a laboratory in all but name. Now though, following the launch of IMSA Labs earlier this year, there’s a formal space for manufacturers, teams, drivers, suppliers and the wider tech industry to come together and drive the sport, and the technology that underpins it, forward.

Global technology giant Oracle will serve as the Founding Partner of IMSA Labs, the sanctioning body’s formalized platform for collaborative innovation between it and its automotive and technology partners.

Oracle has entered into a major partnership with Red Bull off the back of what the technology giant calls a massive increase in excitement around Formula 1 in the U.S.Red Bull announced on Thursday that Oracle joins the team as a strategic partner on a multi-year deal that will see...