Hardee’s is returning to NASCAR this season as an official partner of the sport and a sponsor at 23XI Racing.

Jeff Dickerson is the co-owner of NASCAR team Spire Motorsports and CEO and co-founder of Spire Holdings. Watch the full interview with him from during EPARTRADE’s 5th Annual Race Industry Week, as the former USAC Midget racer shares the journey of developing an unexpected NASCAR ownership opportunity into a powerhouse...

The United States Air Force will reunite with Bubba Wallace this season as a primary sponsor on the No. 23 Toyota Camry in the NASCAR Cup Series.Wallace drove a U.S. Air Force-sponsored car during his tenure at Richard Petty Motorsports (2018-2020, main image). However, when Wallace became the flagship driver...

Andrea Brimmer is the chief marketing and public relations officer at Ally and she joins The Racing Writer’s Podcast to take us inside NASCAR sponsorship.*Brimmer looks back on the ’21 season for the No. 48 Hendrick Motorsports team*Branding around the driver and not having the driver adjust to the sponsor’s...

Dale Earnhardt Jr.'s impact on NASCAR stretched further than his on-track presence, NASCAR Chairman and CEO Brian France said Sunday at Richmond."Not just his popularity, but carrying on the Earnhardt name in such a good way," France said during a spontaneous appearance with the media. "Always competitive on the track,...

Las Vegas Motor Speedway could have a second Monster Energy NASCAR Cup Series race as early as next year reports the Las Vegas Review-Journal.Posted to its website Friday, the Review-Journal says the Las Vegas Convention and Visitors Authority board of directors has scheduled a Wednesday meeting where a seven-year sponsorship...

NASCAR Chairman and CEO Brian France says an announcement on what the sport's premier series will be called under sponsorship from Monster Energy is forthcoming."We'll have an announcement shortly," France said during a surprise call into SiriusXM NASCAR Radio. "We're working together with them. A lot of it is, they...