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F1 launches first-ever global marketing campaign

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F1 launches first-ever global marketing campaign

By alley - Mar 16, 2018, 12:59 PM ET

Formula 1 has launched its first-ever global marketing campaign ahead of next weekend's 2018 season-opener in Australia.The 60s film [bottom] features six of F1's biggest 'super fans', and is intended to shine a spotlight on "the innovation, endurance and elemental nature of the sport, putting superfans at the visceral heart...

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