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"We’re going to need new tires. The camera car is going to smoke us” - Erich Joiner, director

The Creative Drive

"We’re going to need new tires. The camera car is going to smoke us” - Erich Joiner, director

By Taro Koki - Nov 11, 2025, 10:55 AM ET

Director Erich Joiner had a problem: camera cars were too slow. At least, too slow for his liking.“I always got frustrated when Honda would ask me to shoot something,” he recalls. “I remember shooting with Mario Andretti at Fontana, and typically you'd get out there in the camera car with...

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