Legacy Motor Club confirmed Wednesday afternoon that Darius Rucker has joined its organization as part of the investment group.Rucker, a three-time Grammy-award-winner (two with '90s band Hooties and the Blowfish, and one as a solo country artist), made waves earlier in the day by dropping the news on the Dan...

What began as a post-pandemic idea inspired by Netflix’s Drive to Survive has rapidly evolved into one of the most disruptive and successful motorsports entertainment projects in Europe. During Race Industry Week, Alexandre Lennuyeux, Global Managing Director, and Antoine Titz, event director of GP Explorer, shared the extraordinary story behind...

From record-breaking television ratings and a rapidly expanding digital audience to the launch of a groundbreaking behind-the-scenes docuseries and the addition of three new national markets, NHRA is entering 2026 with unprecedented strength across competition, media, sponsorship and fan engagement. Brad Gerber, VP Sales & CDO of NHRA, explains where...

During Race Industry Week, Brian Carter, president and CEO of World Racing Group and the World of Outlaws, shared an in-depth look at how the World of Outlaws continues to grow as one of the most demanding and authentic championships in motorsports – while simultaneously investing in digital innovation, fan...

During Race Industry Week, industry leaders explored not only the future of racing on track, but also how the sport is consumed by fans around the world. In a compelling conversation, Pam Miller, veteran motorsports producer and one of the most influential figures in sports television, offered deep insight into...

NASCAR saw an increase in media metrics and reach this season through drivers participating in DAP, which was implemented to reward them for promoting the sport.

Stefano Domenicali will remain as CEO of Formula 1 until at least the end of 2029 after signing a five-year renewal to his agreement with the sport’s owner Liberty Media.Liberty selected Domenicali to take over from former CEO Chase Carey in 2021, and the former Ferrari team principal and Audi...

Join Tony Parella, founder of the Sportscar Vintage Racing Association and Parella Motorsports Holdings, as he shares the inspiring story of SVRA’s growth from three regional races to a national powerhouse with 24 events in 2025. Discover how SVRA is blending vintage racing heritage with modern innovations to create unforgettable...

Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

Ken Ungar is the president and founder of sports marketing agency CHARGE, which has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, the SCCA and over 50 professional athletes in the NFL, NASCAR and IndyCar. Find out more here.In my recent RACER opinion piece, readers...