Formula 1 is looking at forging media partnerships that extend beyond simply broadcasting races, according to Liberty Media CEO Derek Chang.

Williams has signed a new title partnership deal with telecommunications company ROKiT and unveiled a new livery at its headquarters in Grove, England.The previous title sponsorship with Martini resulted in an iconic white, red and blue livery since 2014, but that deal came to an end after the final race...

The title sponsorship deal between Martini and Williams will conclude at the end of the 2018 season, deputy team principal Claire Williams has confirmed.Martini returned to Formula 1 at the start of the 2014 season as title sponsor to Williams, in turn reviving an iconic livery featuring the Martini stripes....

Red Bull boss Christian Horner believes Formula 1 needs to deliver "a more attractive show" in order to increase the number of sponsors investing in the sport.Since taking control of F1 at the start of 2017, new owners Liberty Media have stated a desire to exploit additional areas in order...

Sergio Perez has revealed he is deliberately keeping his options open for the 2018 Formula 1 season by only signing a one-year extension to his Force India contract.After months of talks Perez finally confirmed the Force India deal after the Malaysian Grand Prix, but he has also made clear it...

Bernie Ecclestone feels Heineken's involvement in Formula 1 will open his eyes to what is possible in the world of social media.The brewing giant has signed a four-and-a-half-season agreement with Formula One Management, becoming a global partner, with the relationship to commence with Heineken's sponsorship of F1's Italian Grand Prix...

Formula One Management has entered into a multi-year agreement with Heineken that will commence with its title sponsorship of this year's Italian Grand Prix. The initial deal will run through to 2020 and will involve Heineken becoming a title partner of three grands prix per season, as well as being...

Heineken is set to enter Formula 1 as a major series sponsor in a five-year deal believed to be worth $150m. The brewery giant will have a significant trackside presence from this year's Canadian Grand Prix and will not be replacing any existing trackside sponsors such as Rolex or Pirelli....

Sauber has not paid the February salaries of its Formula 1 staff in full because of cashflow problems.The Swiss team is said to be in the advanced stages of securing a title sponsor, but an agreement has yet to be signed. Its current portfolio of sponsors are up to date...

Pirelli motorsport director Paul Hembery has revealed his company's annual investment in Formula 1 is the equivalent of a team's budget.Hembery feels the Italian tire manufacturer's value to F1 is underestimated when it comes to the amount of money spent on not only developing the rubber, but also as a...