IndyCar’s new television partner has brought many good things to the series in the first two months of the year, but a broadcaster like FOX can’t serve as IndyCar’s lone marketing tool to expand its audience and attract new fans.Looking through the series’ fan demographics report published in December of...

Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

When Racer Media & Marketing, Inc. acquired Vintage Motorsport magazine and VintageMotorsport.com a year ago, the strategy was to give the venerable brand a visual refresh while maintaining its well-earned editorial reputation, expand its digital footprint and build a means to offer commercial partners a way to connect the Vintage...

If you are expecting Heineken's involvement in Formula 1 to simply be setting up a beer tent at each grand prix, think again.The brewing giant has not spent the last two and a half years "flirting with Formula 1," as its marketing guru Gianluca di Tondo described it, before signing...

Bernie Ecclestone feels Heineken's involvement in Formula 1 will open his eyes to what is possible in the world of social media.The brewing giant has signed a four-and-a-half-season agreement with Formula One Management, becoming a global partner, with the relationship to commence with Heineken's sponsorship of F1's Italian Grand Prix...

TOPEKA, Kan. (June 4, 2015) - The Sports Car Club of America, Inc. announces the hiring of Andrea “Andie” Albin as the new Digital Marketing and Communications Coordinator. Albin is responsible for the social media presence of SCCA as well as contributions to the website and other various marketing activities.Albin...