Freeway Insurance, which has had a presence in the sport as a primary sponsor of Daniel Suarez, has signed a multiyear agreement to be an official partner alongside Coca-Cola, Busch Light and Xfinity.

The NHRA has began legal action against Coca-Cola Co. after the soft drink giant severed its title sponsorship of the sanctioning body's professional championships through its Mello Yello brand.In a letter to NHRA competitor information website nhraracer.com, NHRA President Glen Cromwell said that the partnership, which began in 2002, was...

Say hello to the NASCAR Cup Series.Beginning in 2020, the premier series will be called the NASCAR Cup Series as the sports shifts to a new sponsorship model. The model ends seeing the Cup Series have a lone entitlement sponsor such as Winston Cup, Nextel Cup, Sprint Cup and most...

The 100th running of the Indy 500 has brought some cool, branded commemorative items to remember the historic event. Here's a few of the goodies available for purchase that celebrate the Speedway's big anniversary. Most of the items below are available at the track in the gift shops, and some...

Scott Dixon has finished on the podium in all six previous Verizon IndyCar Series races at Barber Motorsports Park in Birmingham, but never on the top step reserved for the race winner.The Chip Ganassi Racing driver is hoping his car’s livery for this weekend’s Honda Indy Grand Prix of Alabama...

With an escort from third-generation Indy car driver Matthew Brabham, a truck delivering special 8-ounce commemorative Coca-Cola bottles, emblazoned with the Indianapolis 500 logo arrived at the famed yard of bricks at Indianapolis Motor Speedway.In honor of the historic 100th Running of the Indianapolis 500 Mile Race presented by PennGrade...

FIA newsThe FIA Formula E round held in Mexico this Saturday 12 March – the first ever to take place in the country – represents an opportunity for international and local stakeholders to showcase their commitment to road safety, one of the key priorities of the FIA, the world’s governing...

Formula V8 3.5 could introduce an all-new Dallara race car in 2018.Sporting director Jordi Castells and, president of promoter RPM, Jamie Alguersuari Sr, visited the Italian manufacturer last week. The meeting with its chassis supplier was primarily to discuss timeframes around the possible 2018 introduction of a new car."We wanted...

Jeff Hanson’s ties to Coca-Cola are deep, loyal and, now it seems, serendipitous.When he opened an IRA at age 14, the first stock he purchased was Coca-Cola. As a teenager, he started refusing to eat at restaurants that didn’t serve Coke products. And he counts among his friends Warren Buffett,...

Although he was back in Target colors for his victory on the streets of Long Beach last weekend, Scott Dixon will be sporting another different look for this weekend's Honda Indy Grand Prix of Alabama at Barber Motorsports Park, with Coca-Cola joining the Chip Ganassi Racing Team's family of sponsors...