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Long Beach delivers another TV audience boost for IndyCar
IndyCar
Long Beach delivers another TV audience boost for IndyCar
1d ago
Sam’s Club backs Kirkwood for Indy 500 and beyond
IndyCar
Sam’s Club backs Kirkwood for Indy 500 and beyond
19h ago
Honda to apply more Acura branding with MSR in IndyCar
IndyCar
Honda to apply more Acura branding with MSR in IndyCar
1d ago
The RACER Mailbag, April 22
Viewpoints
The RACER Mailbag, April 22
2d ago
What the revised Formula 1 regulations are predicted to achieve in Miami
Formula 1
What the revised Formula 1 regulations are predicted to achieve in Miami
1d ago
NASCAR shifts to ‘Premier Partners’ sponsorship model

NASCAR

NASCAR shifts to ‘Premier Partners’ sponsorship model

By Kelly Crandall - Dec 5, 2019, 10:07 AM ET

Say hello to the NASCAR Cup Series.Beginning in 2020, the premier series will be called the NASCAR Cup Series as the sports shifts to a new sponsorship model. The model ends seeing the Cup Series have a lone entitlement sponsor such as Winston Cup, Nextel Cup, Sprint Cup and most...

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