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NASCAR shifts to ‘Premier Partners’ sponsorship model

NASCAR

NASCAR shifts to ‘Premier Partners’ sponsorship model

By Kelly Crandall - Dec 5, 2019, 10:07 AM ET

Say hello to the NASCAR Cup Series.Beginning in 2020, the premier series will be called the NASCAR Cup Series as the sports shifts to a new sponsorship model. The model ends seeing the Cup Series have a lone entitlement sponsor such as Winston Cup, Nextel Cup, Sprint Cup and most...

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