GRIDLIFE heading to VIR next September

GRIDLIFE Virginia Festival is coming to VIRginia International Raceway Sept. 10-12, 2027, bringing a full weekend of racing, drifting, music, camping and community to the Alton, Va., venue. The new festival will serve as Round 7 of the 2027 GRIDLIFE National Championship season and marks the organization’s first event at one of the country’s most celebrated road courses.

The on-track line-up will include Eibach GRIDLIFE Touring Cup, GRIDLIFE Grand Touring, TrackBattle Time Attack, GRIDLIFE Drift and more to be announced in the coming weeks. Across three days, attendees will be able to watch wheel-to-wheel racing, drivers chasing their fastest laps and catch plenty of sideways action around the property.

As the day’s track programming winds down, the festival spools up. Two nights of music, the GRIDLIFE Arcade, Showfield, vendors and more will give you plenty to explore between sessions and after the cars come off track. The festival line-up and additional programming for this inaugural GRIDLIFE Festival at VIR will be announced in the coming months.

VIR provides an incredible setting for a GRIDLIFE weekend. The track, the surrounding property and VIR’s new Off Track Productions Zones create room for the motorsports, music and community pieces of GRIDLIFE to come together in one place.

“Having GRIDLIFE come to VIR means more for our loyal visitors and more for our new ones too,” said Connie Nyholm, co-owner and CEO of VIR. “At the end of last year, we hit some pretty big milestones in our history, including the purchase of the land VIR is on and the announcement of our Off Track Productions Zones. GRIDLIFE will be one of the perfect events to host not only on our renowned track, but in our OTP zones as well, with a concert!”

It’s a track longtime GRIDLIFE drivers and fans have hoped to see on the calendar for years. For those discovering GRIDLIFE through VIR, it’s a chance to experience racing, drifting, music and car culture together across an entire weekend. Make your plans now to attend next Sept. 10-12.