23XI Racing president Steve Lauletta joins Featured Speakers for Race Industry Week

Steve Lauletta, president of the 23XI Racing NASCAR team, has joined the line-up of featured speakers for the 7th Annual Race Industry Week, taking place Monday through Thursday, November 30-December 3.

No charge to attend.  CLICK HERE TO REGISTER

RACE INDUSTRY WEEK is brought to you by EPARTRADE and RACER. For more information, please CLICK HERE

About Steve Lauletta:

Steve Lauletta is an accomplished sports marketing executive, entrepreneur, and president of 23XI Racing, a NC-based NASCAR team owned by Michael Jordan and Denny Hamlin. In six years leading the team, Lauletta has helped build a best-in-class organization known for its dedication to innovation, disruption, and strong partnerships. During his tenure at 23XI, Lauletta has overseen a team that continues to create unique activations for the organization and its partners to engage with current fans and new audiences. On the track, over six seasons of competition, 23XI has earned 17 wins, including a regular-season championship, a Daytona 500 win, and two Brickyard 400 wins at Indianapolis Motor Speedway.

 PROFESSIONAL MILESTONES 

• Established Pigeon Sports Marketing, a sports marketing consulting company working with brands, agencies, and properties. His focus on design thinking and non-conventional business practices has benefited clients in the MLS, MLB, WTA, eSports, Music, and Motorsports
• Served as the president of Chip Ganassi Racing for 10+ years, overseeing all business and marketing operations for teams competing in the IndyCar, IMSA, NASCAR, and World Endurance Championship series.
• As president of Radiate Sports, the sports marketing division of Omnicom's The Radiate Group, he led the division's strategy, including developing new sports business and expanding clients' sports marketing initiatives globally.
• Spent 12 years at the Miller Brewing Company, serving in various marketing leadership roles, including Director of Sports and Event Marketing. He managed Miller's sports and entertainment sponsorships, including professional sports leagues, music venues, and celebrity endorsements.