The RACER Creator Summit debuts in Long Beach ahead of Acura Grand Prix weekend

RACER, the largest North American motorsports media platform, today announced the launch of the RACER Creator Summit, a new industry event bringing together leading digital creators, media innovators, and motorsport insiders to explore the evolving relationship between racing and the creator economy.

The inaugural RACER Creator Summit will take place on April 16 in downtown Long Beach, Calif., ahead of the Acura Grand Prix of Long Beach. The event will convene creators, brands, teams, and industry leaders for an afternoon of keynote presentations, panel sessions, discussions and networking focused on the future of automotive storytelling. Attendance is by invitation.

“The creator economy has become an essential part of how motorsports and automotive culture are shared with fans,” said Taro Koki, President of the RACER Creator Network. “The RACER Creator Summit is designed to bring together the people shaping that future – from filmmakers and photographers to teams, sponsors, and media leaders – to exchange ideas and build new partnerships.”

Taro Koki

As digital platforms continue to reshape how fans engage with motorsports and car culture, the RACER Creator Summit will serve as a forum to explore how creators, teams, and brands can collaborate to reach new audiences and build deeper connections with enthusiasts around the world.

Some of the most influential voices shaping modern automotive and motorsports storytelling are confirmed for the event.

The afternoon will be filled with conversations exploring how creators navigate platforms and algorithms, what actually works when brands, media, and creators collaborate, and how motorsports itself is evolving for a new generation of audiences.

Mickey Andrade is set to host the program that includes a fireside chat between Taro Koki and Net Influencer Publisher Nii Ahene.

Additional presenters include creator and off-roader Nicole Johnson, motorsports creator James Coker, and Acura Grand Prix of Long Beach General Manager Jim Liaw. More speakers and programming details will be announced in the coming weeks.

The RACER Creator Summit is supported by Phiaro and HP Tuners. Attendance at the inaugural RACER Creator Summit will be by invitation, with a curated audience of creators, media leaders, brands, and motorsport industry partners. Future events may become open to the public. To find out more or request an invitation, contact: summit@racer.com.