Race Industry Week interview: PPIHC's Melissa Eickhoff

With tickets officially going on sale for the 104th Pikes Peak International Hill Climb, anticipation is already building for one of motorsports’ most legendary events. On Race Industry Week, Melissa Eickhoff, CEO of the Pikes Peak International Hill Climb, offered an in-depth look at the fan experience, the race’s growing global reach, its role as a proving ground for innovation, and what newcomers can expect when they make their pilgrimage to "America’s Mountain."