Logan Riely/Getty Images
NASCAR on Prime Video starts strong with Coca-Cola 600 ratings
Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday night's Coca-Cola 600 at Charlotte.
According to Nielsen's Big Data + Panel (BD+P) measurement, viewership peaked at 2.92 million between 8:15 and 8:29pm ET, making it the third most-watched non-broadcast NASCAR Cup Series event of the year.
The broadcast also attracted more viewers under the age of 55 (18-34, 18-49 and 25-54) than any non-broadcast NASCAR Cup Series event since at least 2022. (Nielsen’s BD+P measurement only extends to 2023). In addition, Prime Video’s audience featured a median age of 55.8 years – more than six years younger than the average median age of viewers watching NASCAR Cup Series races on linear TV (61.9).
After Ross Chastain captured the checkered flag, a 67-minute post race show averaged 1.04 million (peaking at 1.26 million), despite going up against the NBA Eastern Conference finals.
Among viewers in the age 18-34 demographic, NASCAR on Prime averaged 229,000. In the 18-49 demographic that went up to 800k, and reached 1 million in the 25-54 demographic. All three represent the highest viewerships for the respective demographics since at least 2022.
All figures listed are from Nielsen’s BD+P measurement. Data for Sunday's pre-race coverage is expected to be available later this week.
Mark Glendenning
During his long career in racing, Mark has been placed into a headlock by a multiple grand prix winner, escaped a burning GT car, ridden a Ferris wheel with Ari Vatanen and almost navigated a rally car into a pond. He’s also had the good fortune to have reported on hundreds of races around the world, first while working for a national publication in his native Australia, and later during his years with Autosport in the UK. He moved to the U.S. in 2012, and after a serving as a contributor to RACER he joined the publication full-time in 2015. Mark now serves as Editor of RACER.com, and is also involved in the production of the magazine.
Read Mark Glendenning's articles
Latest News
Comments
Comments are disabled until you accept Social Networking Cookies. Update cookie preferences
If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.
