RACER's The Creative Drive podcast: Matt Farah
Matt Farah, a pioneer in the automotive YouTube and podcasting space, joins the Creative Drive podcast to discuss the evolving landscape of content creation. We dive into why he believes AI will negatively impact creators and how that influenced his decision to start Westside Collector Car Storage. From his early days in automotive media, how he started The Smoking Tire podcast, to launching DRIVE, to his thoughts on the future of digital content, Matt shares valuable insights on how he's adapted to change in a rapidly shifting industry. Matt is currently also Editor-at-Large with Road & Track.
Taro Koki
Taro Koki is the host of RACER's The Creative Drive podcast and veteran automotive content creator with over 20 years of experience. He co-founded Best Motoring International and Hot Version International and launched GTChannel, a pioneering network of automotive digital creators collaborating with legendary tuners and drivers to inspire enthusiasts worldwide. Taro has also served as an on-camera pit reporter for the American Le Mans Series, Formula Drift and NISMO TV.
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