BMW celebrates 50 years in North America with Sebring livery

BMW M Motorsport revealed a special livery for the M Hybrid V8, to commemorate 50 years of BMW North America. The new livery was presented ahead of this week's Mobil 1 12 Hours of Sebring.

The new design was inspired by a timeline of the manufacturer’s accomplishments in American motorsport, beginning at the 1975 12 Hours of Sebring – when Brian Redman, Hans Joachim-Stuck, Sam Posey, and Allan Moffat won the race in their BMW 3.0 CSL, just a week after BMW of North America was established.

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In 1999, BMW won the 12 Hours of Sebring again with the V12 LMR, the manufacturer's most recent overall victory at the endurance classic.

The E46-generation BMW M3 GTR dominated the American Le Mans Series GT class in 2001, and a decade later, the E90-generation M3 GT2 took back-to-back Sebring class wins in 2011 and 2012.

More recently, Paul Miller Racing gave the M4 GT3 a GTD class win at Sebring in 2023, the same year that the M Hybrid V8 scored its first IMSA GTP podium. Last year, the two Team RLL M Hybrid V8s finished 1-2 at Indianapolis.