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Penske Entertainment signs new fantasy league partner
IndyCar Series fans will have a new, mobile app-based fantasy gaming opportunity to explore with Penske Entertainment’s signing of GridRival.
Fans of IMSA’s WeatherTech SportsCar Championship might recall the presence of GridRival as a significant sponsor of the former Team Hardpoint Porsche GTD effort in the early 2020s, and with its expansion into Formula 1, the company has added IndyCar to its offerings.
According to IndyCar, “GridRival has distinguished itself in the industry as the only motorsports fantasy platform offering both Season-Long Fantasy Leagues and Daily Fantasy Contests, where players can win real money. This unique combination of long-term strategy and daily challenges provides an experience that caters to every type of IndyCar fan, from seasoned racing strategists to casual weekend enthusiasts.”
The company is led by CEO Ross Fruin.
“We are thrilled to partner with IndyCar, a sport with such a passionate and engaged fan base,” Fruin said. “Our goal has always been to provide motorsport fans with an experience as thrilling as the races themselves. With our in-depth, social-first, season-long game mechanics and real-money contests, we’re confident this partnership will bring a new level of excitement to IndyCar fans everywhere.”
IndyCar senior marketing director Mackenzie Williams echoed Fruin’s sentiments.
“With IndyCar experiencing exciting growth and expanded visibility with FOX Sports starting this year, we knew we needed a fantasy sports partner that could match the enthusiasm and passion of our fans,” Williams said.
“With GridRival’s expertise in motorsports gaming and their ability to create deeply engaging fantasy experiences, the decision to collaborate was easy. Their platform offers an unmatched combination of social functionality, game mechanics and excitement, making it the perfect fit for our fans.”
Marshall Pruett
The 2026 season marks Marshall Pruett's 40th year working in the sport. In his role today for RACER, Pruett covers open-wheel and sports car racing as a writer, reporter, photographer, and filmmaker. In his previous career, he served as a mechanic, engineer, and team manager in a variety of series, including IndyCar, IMSA, and World Challenge.
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