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RACER's The Creative Drive podcast: Ryan Zummallen and Sam Mitani
By Taro Koki - Feb 11, 2025, 12:00 PM ET

RACER's The Creative Drive podcast: Ryan Zummallen and Sam Mitani

Ryan Zummallen is the founder and president of Carrara Books and author of The Cult of GT-R. Sam Mitani is the former International Editor at Road & Track and the author of the Prototype Trilogy.

The Creative Drive is a podcast hosted by RACER’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Taro Koki
Taro Koki

Taro Koki is the host of RACER's The Creative Drive podcast and veteran automotive content creator with over 20 years of experience. He co-founded Best Motoring International and Hot Version International and launched GTChannel, a pioneering network of automotive digital creators collaborating with legendary tuners and drivers to inspire enthusiasts worldwide. Taro has also served as an on-camera pit reporter for the American Le Mans Series, Formula Drift and NISMO TV.

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