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Legacy Motor Club lands Dollar Tree/Family Dollar backing
Legacy Motor Club has signed Dollar Tree/Family Dollar to a multiyear agreement to be a 38-race sponsor.
The Dollar Tree and Family Dollar brands will be on the Nos. 42 and 43 Toyotas in select races for John Hunter Nemechek and Erik Jones. The company will also support seven-time NASCAR Cup Series champion Jimmie Johnson’s No. 84 Toyota at Dover Motor Speedway (April 28), Kansas Speedway (Sept. 29), and Las Motor Speedway (Oct. 20).
“We are thrilled to sponsor Legacy Motor Club and spotlight our brands to fans of the exhilarating and high-octane sport of NASCAR,” said Rick McNeely, Chief Merchandising Officer for Dollar Tree. “Watching Dollar Tree and Family Dollar take off into one of the most-watched sports in the country is a great start to the year.”
The paint schemes for the Dollar Tree and Family Dollar brands will be unveiled in the coming weeks. Both brands will debut at the L.A. Coliseum for the Busch Light Clash on February 4.
“What an exciting time for Legacy M.C. to team up with Dollar Tree and Family Dollar,” Johnson said. “We look forward to creating extensive visibility for these two iconic and beloved brands where we have so many fans in common.”
NASCAR teams signing full seasons sponsors has become rare in recent years. The Dollar Tree brand will be one of only two full-season sponsors in the NASCAR Cup Series alongside Ally Financial on the Hendrick Motorsports No. 48 Chevrolet.
Kelly Crandall
Kelly has been on the NASCAR beat full-time since 2013, and joined RACER as chief NASCAR writer in 2017. Her work has also appeared in NASCAR.com, the NASCAR Illustrated magazine, and NBC Sports. A corporate communications graduate from Central Penn College, Crandall is a two-time George Cunningham Writer of the Year recipient from the National Motorsports Press Association.
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