Glenn Dunbar/Motorsport Images
Alfa Romeo Formula 1 entry renamed ‘Stake’ for 2024
Sauber has renamed its Formula 1 team “Stake F1 Team Kick Sauber” as part of new naming rights deals following the end of its Alfa Romeo partnership.
The change has been confirmed in the 2024 entry list that has been released by the FIA, with Sauber announcing that streaming company Kick, an existing major partner for the team, has secured naming rights to the chassis for the next two seasons.
From 2026 the team will be known as Audi, but until then two companies under the same Easygo umbrella -- title partner Stake was already involved since last year -- will be part of the team’s official name.
“Sauber has always been about innovation, breaking the mould and defying convention,” team representative Alessandro Alunni Bravi said. “The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.
“Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula 1. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
The entry list also reveals that AlphaTauri has retained the same team name at this stage, with the official entry called “Scuderia AlphaTauri RB.” The “RB” moniker allows flexibility with the final name for the team that is used, as a nod to Red Bull but a rumored change to “Racing Bulls” emerging over the final races of last season.
Presented by:
Chris Medland
While studying Sports Journalism at the University of Central Lancashire, Chris managed to talk his way into working at the British Grand Prix in 2008 and was retained for three years before joining ESPN F1 as Assistant Editor. After three further years at ESPN, a spell as F1 Editor at Crash Media Group was followed by the major task of launching F1i.com’s English-language website and running it as Editor. Present at every race since the start of 2014, he has continued building his freelance portfolio, working with international titles. As well as writing for RACER, his broadcast work includes television appearances on F1 TV and as a presenter and reporter on North America's live radio coverage on SiriusXM.
Read Chris Medland's articles
Latest News
Comments
Comments are disabled until you accept Social Networking Cookies. Update cookie preferences
If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.