VICE, creator of '100 Days to Indy', reportedly facing bankruptcy threat

According to a report by the

New York Times

, VICE, the company in charge of creating the NTT IndyCar Series’ six-part “100 Days To Indy” docuseries, is at risk of declaring bankruptcy.

Currently in production, 100 Days debuted last Thursday and delivered 189,000 viewers in its primetime slot on the CW, the nation’s fifth-largest network. Its re-broadcast Sunday night on the same channel produced 196,000 viewers. Three episodes have been finished and a fourth is in production after last weekend’s race at Barber Motorsports Park, leaving the final two episodes to be completed once activities at the Indianapolis Motor Speedway begin later in the month.

“We love the show and are very encouraged by the early response,” IMS communications VP Alex Damron told RACER.

Although Damron was unable to speak on matters regarding VICE, RACER understands there are no concerns regarding the media firm’s ability to complete the 100 Days project and deliver all episodes before any potential issues arise regarding VICE’s future.

Episode 2 premieres on Thursday at 9pm ET.

Topics

ntt indycar series

100 days to indy

barber motorsports park

indianapolis motor speedway

vice

alex damron

cw network

indycar docuseries

IndyCar

Marshall Pruett

The 2026 season marks Marshall Pruett's 40th year working in the sport. In his role today for RACER, Pruett covers open-wheel and sports car racing as a writer, reporter, photographer, and filmmaker. In his previous career, he served as a mechanic, engineer, and team manager in a variety of series, including IndyCar, IMSA, and World Challenge.

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