AlphaTauri launches with striking new livery

AlphaTauri has launched as a newly branded team with a striking new image for the 2020 season.

The former Toro Rosso team has undergone a name and identity change to promote Red Bull’s fashion brand AlphaTauri. In an extravagant launch event that featured a fashion show -- first of the AlphaTauri spring/summer collection, then of the new team kit -- the new look was unveiled at Red Bull’s Hangar 7 in Salzburg.

https://twitter.com/AlphaTauriF1/status/1228401953278976002?s=20

https://twitter.com/AlphaTauriF1/status/1228400605481308162?s=20

In a major change from previous liveries, a white and matte blue design was displayed on a 2019 car, with heavy Honda branding.

At the same time, images of the 2020 car -- known as the AT01 -- were released online, incorporating a number of Red Bull parts due to a close technical partnership with Red Bull Technology.

Team principal Franz Tost reiterated the team’s target of finishing in the top five of the constructors’ championship, joking with drivers Pierre Gasly and Daniil Kvyat that a win is needed after second and third places last season.

“We have a very close relationship with Red Bull Technology,” Tost said. “We have the complete rear suspension from them, the gearbox from them, the hydraulics, the front suspension… That means also from the mechanical side we are very competitive.

“Expectations, we must be within the first five of the constructors’ championship. Our biggest competitive are usually Renault, McLaren, Racing Point and Haas. The rest we will see.”

The AT01 will run for the first time at Misano on Saturday, ahead of pre-season testing commencing on February 19.

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Chris Medland

While studying Sports Journalism at the University of Central Lancashire, Chris managed to talk his way into working at the British Grand Prix in 2008 and was retained for three years before joining ESPN F1 as Assistant Editor. After three further years at ESPN, a spell as F1 Editor at Crash Media Group was followed by the major task of launching F1i.com’s English-language website and running it as Editor. Present at every race since the start of 2014, he has continued building his freelance portfolio, working with international titles. As well as writing for RACER, his broadcast work includes television appearances on F1 TV and as a presenter and reporter on North America's live radio coverage on SiriusXM.

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