The Vintage Motorsport brand is growing in reach and engagement under RACER’s ownership

With the 2019 vintage racing season winding down, it’s a good time to tell you about the audience growth we’ve achieved since acquiring Vintage Motorsport magazine and VintageMotorsport.com earlier this year.

Vintage Motorsport already came with a stable paid and requested circulation of 10,513 from a distribution of 16,000 with a strong 72% subscriber renewal rate. So, we’ve focused on marketing the magazine via RACER’s print, digital and social media channels that reach and engage more than 1 million avid racing enthusiasts each month.

The Vintage Motorsport weekly e-newsletter now boasts a subscriber base of 10,253, and is now also benefiting from promotion on RACER’s digital channels.

Certainly, the largest growth has occurred with the online audience and engagement for the Vintage Motorsport brand.

Vintagemotorsport.com

Vintage Motorsport channel on RACER.com

Vintage Motorsport content is also promoted on RACER.com home page, which had 628,734 unique visitors in November 2019. In addition, Vintage Motorsport content is also shared via the RACER Daily Bulletin email that has 19,159 subscribers.

Another key area of immediate growth has been in reach and engagement via the Vintage Motorsport Facebook page.

Vintage Motorsport Facebook Page – Nov 2019 vs Nov 2018

Vintage Motorsport content on RACER’s Facebook Page

Vintage Motorsport content on RACER’s Twitter channel – Nov 2019 vs Nov 2018

This growth is just the beginning of what we have planned. Our mission is to share the passion, beauty and excitement of Vintage Motorsport to a far wider audience and to grow the segment.

If you would like to learn more about Vintage Motorsport, VintageMotorsport.com and our affluent and active audience, click here.

Our Vintage Motorsport and RACER sales team will be at the PRI Show in Indianapolis this week, so please reach out if you would like to meet with us. We look forward to meeting you.

• - Bruce Kukuk, VP & Associate Publisher | 949-417-6720 | bruce@racer.com
• - John Chambers, Global Sales Director | +44 7770 643749 | 

  motoring1@aol.com

• - Raelyn Stokes, Business Development Director | 949-417-6705 | raelyn@racer.com
• - Nicole Szawlowski, Advertising Director | 949-417-6722 | nicole@racer.com
• - Rick Bisbee, Advertising Sales | 312-285-8720 | rick@vintagemotorsport.com
• - Debi Brand, Classified/Eastern Sales | 225-335-9060 | debi@vintagemotorsport.com