Bourdais to run GEICO colors at IndyCar GP

Bourdais to run GEICO colors at IndyCar GP

IndyCar

Bourdais to run GEICO colors at IndyCar GP

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Sebastien Bourdais will trade the familiar black and DayGlo yellow on the No. 18 Dale Coyne Racing with Vasser Sullivan Honda for the name and colors of a familiar friend to the car’s co-entrants.

“We are very pleased to announce that GEICO will be the primary sponsor for the 2019 IndyCar Grand Prix,” said DCRVS co-owner James “Sulli” Sullivan. “GEICO has been with us since the beginning, going back to 2008. Over the last 12 years we have established an outstanding relationship with the company, and we look forward to once again representing them on and off the track.”

The last time a Vasser and Sullivan co-owned entry competed at Indianapolis with primary branding from the insurance company, they visited Victory Lane at the 500 with Tony Kanaan.

“Each year our relationship has grown, and we’ve enjoyed the success they’ve experienced — including putting GEICO in the winner’s circle at the 2013 Indianapolis 500,” said Bill Brower, GEICO’s assistant marketing VP. “We learned long ago that auto racing fans are a group of dedicated folks, and we have worked hard to engage them and make everyone aware of the products we provide aside from just auto insurance. Dale Coyne/Vasser-Sullivan has been a great partner.”

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