F1 has confirmed the date for its promotional Festival in Chicago, which is to be held on the weekend of the Canadian Grand Prix.
The Emirates F1 Chicago Festival “allows fans to immerse themselves in the world of Formula 1 by bringing the Grand Prix atmosphere to the heart of Chicago,” according to F1 management. The free-to-the-public event will be held on the grounds of Soldier Field stadium on Saturday, June 8. It will include F1 driver appearances and a live “driving exhibition” on Museum Campus Drive.
During the festival, fans will be able to follow the Canadian Grand Prix qualifying broadcast in real time, alongside sponsor activities and opportunities to sample a variety of local food and drink. The event concludes Saturday evening with local celebrity appearances and live music performances.
In the weeks leading up to the festival, an F1 car donning a unique Chicago-themed wrap will appear at various locations throughout the city, including Gallagher Way located adjacent to Wrigley Field, giving Chicagoans and tourists the opportunity to see the high-tech innovation of an F1 car up close.
“Following the huge success of the Shanghai festival earlier this month, we are excited to be heading to Chicago — a city known to hold the most enthusiastic of sports fans,” said Sean Bratches, managing director of commercial cperations for Formula 1. “We know the thrill of the race will not be lost on Chicagoans and are looking forward to immersing fans in the race day atmosphere and showing the Windy City all that F1 has to offer.”
After its stop in Chicago, the F1 Festival will make its way to Los Angeles in the fall and end the 2019 tour in Brazil.
F1 currently has only one race in the U.S. at Austin’s Circuit of The Americas, although the sports owners, Liberty Media, are exploring multiple options for an additional race or races and is working on plans to bring an F1 Festival back to the U.S. in 2020 at a location to be announced.