RACER celebrates significant milestones and successes
A note from Paul Pfanner, RACER’s founder & CEO
— The Winter issue of RACER -- celebrating 50 years of IMSA -- delivered the highest revenue of any RACER issue ever published. Thank you to all advertisers and partners who commissioned custom content sections, including IMSA, Cadillac, BMW, Lexus, Michelin, Yokohama, Monster Energy, Lucas Oil and Spring Mountain.
— RACER’s Spring 2019 Season Preview issue was another success with a special content section celebrating the 30th Anniversary season of the new-look Blancpain GT World Challenge America series along with a 68-page NTT IndyCar Series special issue, which is the fifth we’ve produced for the series since 2015.
— RACER.com continues to grow, driven by our great roster of contributors including Robin Miller, Marshall Pruett, Chris Medland, Kelly Crandall, Richard James, Stephen Kilbey, Eric Johnson and Marty Fiolka as well as our amazing photographers. RACER.com saw a healthy 14% growth in unique users in 2018 versus 2017, averaging 344,000 monthly uniques. Even more impressive is the stout 27% rise in uniques from the USA during the same period.
— 2019 is off to a strong start for RACER.com with a 12.66% growth in unique users during January and February, and an astonishing 42.71% spike in uniques from the USA during these months.
— Our team is also grateful to be in our 36th year as publisher of SportsCar magazine, which we produce for the 45,000 members of the Sports Car Club of America. SCCA celebrated its 75th Anniversary with the gala March 2019 issue.
—The RACER Studio agency team has been very busy for the last 14 months producing the Official 50th Anniversary book for IMSA as well as numerous project for clients including Mazda, Toyota, Monster Energy and the Trans Am Series presented by Pirelli.
— During the past year we’ve also announced content distribution and marketing alliances with the USA Today Sports Media Group and DRIVETRIBE.com to help us and our customers reach new audiences beyond the core motorsports fan.
—You may have noticed that our coverage has expanded to include off-road and motorcycle racing. Based on initial audience reaction to this new content we are very optimistic that it will help us grow even more in the year ahead.
Below are some upcoming issue deadlines for RACER and SportsCar magazines, as well as links to our advertiser resource site and our RACER Studio site.
Upcoming issues of RACER
Issue Number 298
The Heroes Issue (June 2019)
Mails: April 05
Space: March 20
Materials: March 26
Issue Number 299
The Legendary Races Issue (July 2019)
Mails: June 05
Space: May 01
Materials: May 17
Issue Number 300
The Great Cars Issue (Aug/Sep 2019)
Mails: August 02
Space: June 28
Materials: July 12
Upcoming issues of SportsCar
Pro Racing Success Stories (June 2019)
Mails: May 6
Space: March 22
Materials: April 9
SCCA’s Best Cars (July 2019)
Mails: June 3
Space: April 19
Materials: May 8
Motorsports Knowledge Issue (August 2019)
Mails: July 1
Space: May 17
Materials: June 21
The RACER team would welcome the opportunity to work with you and your team to reach the most passionate and engaged motorsports audiences in North America.
Paul Pfanner
Paul Pfanner is the founder, President and Executive Publisher of RACER magazine and RACER.com and is also the CEO of the Racer Studio creative services and branded content agency. Pfanner began his career in racing media as an art director for FORMULA magazine and later, SportsCar magazine before failing spectacularly as he attempted to become an editor. All of this was a transparent ploy to fund Pfanner’s desire to race but after he proved to be unemployable, he had no choice abandon his racing ambitions so he started his own publishing house and creative agency in 1979 which was the forerunner of Racer Media & Marketing, Inc. Pfanner sold the majority of Racer Communications, Inc in January 2001 to Haymarket Media and re-acquired the company with his original partners Rob and Chris Dyson in March 2012 which now operates under the name Racer Media & Marketing, Inc.
Read Paul Pfanner's articles
Latest News
Comments
Comments are disabled until you accept Social Networking Cookies. Update cookie preferences
If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.
